The Spring of 2020 has seen unprecedented and rapidly changing circumstances for us all both personally and in business. It has and continues to be a challenging time for us all.
The key to managing businesses at this time is to have a secure cash flow forecast to inform all operating decisions. The traditional pre-eminence of management accounts has been challenged for some time by cash-flows. Covid-19 has accelerated this process.
I have been assisting my clients in all aspects of dealing with the pandemic since mid-March. This has involved a mixture of cash flow forecasting and cash management, applications for Coronavirus Business Interruption Loans, decisions on furloughing and job retention scheme claims, applications for local authority grants, liaising with banks and other funders and working on cost mitigation plans.
In addition, I have built a considerable “library” of relevant knowledge which I have shared among my clients on a regular basis. I am delighted to say that there are numerous occasions where this dissemination of information has brought real rewards in cash terms for my clients.
Each of these strands of work detailed above has been different for each client, each funder and has involved a constant string of challenges on a daily and sometimes hourly basis.
In the space of a few weeks I have built up an enormous reservoir of knowledge, experience and have learnt how to work in a completely different way. One of the biggest takeaways from this is that remote working using tools such as Teams and Zoom is a really efficient way of making decisions and managing businesses at this most difficult of times.
The range of support available to business and the rate of change of that support since mid-March 2020 has been bewildering. While there is no substitute for seeking professional advice the government have provided a useful quick-checker tool which enables all businesses to ascertain if they have accessed all the support available to them.
The challenges for business are not going to stop for some considerable time. They are going to evolve, change and will continue to be unpredictable and challenging. Taking a pragmatic approach to the financial management of your business and its interaction with stakeholders is something that no business can afford to neglect at present.
But, the single most important piece of advice I have for all clients is to focus on cash. Every day.